Brand Protection

Due to globalization of production & sales, rise of the Internet and rapid development of IT industry, the brand protection is no longer the purview of the companies alone. As brand is often the most valuable asset of the company, the importance of engagement of local brand protection team for the markets still having alarming level of counterfeit & piracy (below is the aggregated infographic as to Ukraine) remains pivotal.

Sayenko Kharenko formed a strong team of brand protection experts consisting of top-notch IP lawyers and patent attorneys to safeguard your brands and IP portfolio. Sayenko Kharenko helps its clients to develop effective brand protection strategies aimed at preventing or mitigating any negative impact of counterfeit and those grabbing IP on their business and goodwill.

We address all aspects of brand protection, including:

  • Customs procedures ranging from registration of IP rights with the Customs Register of IP Rights to administrative proceedings in connection with violation of customs rules
  • Early resolution strategies for IP disputes
  • IP litigation in civil, commercial, and administrative courts on all IP issues (patents, trademarks, designs, copyright, advertising, import / export of counterfeit products, recovery of damages)
  • Initiation and handling of criminal proceedings re infringement of IP rights in trademarks, designs, other IP, including civil lawsuits
  • Preventive measures & remedies within commercial & civil courts proceedings, including seizure of fake goods
  • Destruction of fake products

Our patent attorneys ensure registration of trademarks, designs, copyright, patents for successful IP protection and enforcement.

We ensure well-balanced value for money for our clients. In particular, companies can capitalize on the results-oriented innovative and proactive approach offered by Sayenko Kharenko brand protection team. Our approach combines prompt response, deep analysis, and efficient legal solutions meeting challenges of the fast-changing environment. We deliver cost-effective and custom-tailored legal solutions addressing the local specifics and perfectly suiting requirements of clients’ business.

Members of our brand protection team are renowned professionals with hands-on experience of protecting the world-known brands of automotive, FMCG, food & beverage, Internet & IT industries in Ukraine. We have been successfully cooperating with local law-enforcement agencies to address brand protection issues. Sayenko Kharenko’s IP practice is recommended by The Legal 500 and the World Trademark Review and highly ranked by World IP Survey.

The brand protection team of Sayenko Kharenko is deeply involved in policy shaping with respect to improvement of legislative framework for trademark protection and protection of copyright on the Internet.

For more details about the brand protection team, please contact us at

We offer monthly updates on the developments of brand protection environment in Ukraine. To get a copy, you are kindly invited to subscribe to Sayenko Kharenko’s special Brands Update at